When Eric Pokorny first donned the green apron at Starbucks 27 years ago, he was a new barista, unsure where the journey would take him. Now, as a Media Content Manager at is Starbucks, Eric is responsible for producing and distributing video and photography.
Earned media value (EMV) is a measurement you can use to track the results and ROI of your marketing and public relations (PR) efforts. Metric focuses on the attention your brand gets from third-party media, such as:
Earned media refers any third-party mentions or features your brand receives include organically owned or paid media that your company.
Customer reviews are much more valuable than you might think. Over 90% of people look up reviews before deciding what to buy. That means nine out of 10 of your customers want to hear what others think of your products and services before making a purchase.
The type and number of reviews your business gets can also affect how customers perceive your brand. For example, more reviews often mean more sales
When Eric Pokorny first donned the green apron at Starbucks 27 years ago, he was a new barista, unsure where the journey would take him. Now, as a Media Content Manager at is Starbucks, Eric is responsible for producing and distributing video and photography.